Quick answer: SaaS demo video production in Seattle pairs on-camera filming with screen capture to make product demos, explainers, and founder stories. Filming is $100 per hour for iPhone 4K or $200 per hour for professional cinema cameras, editing is $75 per hour, or you can book a $775 all-inclusive founder or customer story film. Every rate is published up front, and all raw footage is included.
Vourly rates at a glance:
- iPhone 4K filming: $100 per hour (plenty for social clips and feature walkthroughs)
- Professional cinema cameras: $200 per hour (for a founder story or homepage demo)
- Editing: $75 per hour (billed separately, one revision round per cut)
- Founder or customer story film: $775 all-inclusive
- Video shoot minimum: 2 hours
This guide is written by a Vourly producer based in Bellevue who films founder stories, product demos, and customer testimonials for SaaS and software teams across Seattle and the Eastside tech corridor. Software is a specific kind of shoot: the product lives on a screen, but the story lives with the people who built it. Below is what to film, how on-camera footage and screen capture combine, what each piece costs at published rates, and when a $775 story film beats booking by the hour.
What kind of SaaS demo video does a Seattle software company need?
SaaS demo video production in Seattle usually means a mix of formats, not one big film. Most software teams need a few clear types, each doing a different job in the funnel:
- Product demos. A guided walk through the actual workflow, so a prospect sees the value before a sales call.
- Explainers. A short piece that takes the one thing your product does best and makes it obvious in 60 to 90 seconds.
- Founder and customer stories. The human side: why you built it, or a customer on the problem it solved. This is what earns trust.
- Feature walkthroughs. Bite-sized clips for release notes, onboarding, and the help center.
- Social clips. Short vertical cuts for LinkedIn and paid feeds.
Most teams lead with a founder or customer story for the site, then layer demos and feature clips on top. Vourly's done-for-you brand and profile video is $775 all-inclusive and is the usual starting point for that story film. Based in Bellevue, we work close to the Eastside tech corridor, so the Bellevue videographer page covers on-site coverage for software teams.
How much does SaaS demo video production cost in Seattle?
SaaS demo video production in Seattle costs $100 to $200 per hour to film and $75 per hour to edit, with a 2-hour shoot minimum. Vourly publishes every rate, so you can price a software video project before you ever book a call:
- iPhone 4K filming: $100 per hour. A stabilized iPhone 4K rig is genuinely enough for social clips, quick feature walkthroughs, and simple talking-head pieces.
- Professional cinema cameras: $200 per hour. Full professional 4K with lenses, controlled lighting, and clean audio, the right call for a founder story or a demo that headlines the homepage.
- Editing: $75 per hour. Billed separately. Most short cuts take 1 to 1.5 hours each, and one revision round is included per cut. Screen recordings you supply, or captures made on the day, are combined into the edit here.
- Video shoot minimum: 2 hours.
A typical clip batch runs about $425: a 2-hour iPhone 4K shoot at $200 plus three edited clips at roughly $225 of editing. A done-for-you founder or customer story film is $775 all-inclusive. If your goal is paid advertising, done-for-you ad campaigns start at $1,300 for three professionally produced ads built for Meta platforms, detailed in the video ad production guide. Every figure here is on the pricing page, not hidden behind a discovery call.
The founder or customer story film: $775 all-inclusive
For a founder or customer story, the $775 all-inclusive Brand and Profile film is almost always the better value than billing the same work by the hour. For $775 you get:
- 2 hours of filming on professional cinema cameras with professional lighting.
- 3 hours of editing folded into the price, not billed on top.
- A finished 60 to 90 second 4K MP4 built for your homepage, LinkedIn, and pitch deck.
- A no-memorization interview so the founder or customer does not have to perform or read a script.
- All raw footage included, in your client dashboard within 24 hours on a footage-only shoot, or at project completion when the project includes editing.
Need a vertical version for social? Add the Social Media Cut for $150. In my experience shooting these for Seattle software teams, this is the piece that puts a face on the product, which a pure screen-recorded demo never does. All raw footage is yours to keep.
Demos and explainers on the hourly model
When you need a batch of clips rather than one polished film, the hourly model is the flexible, a-la-carte option:
- A 2-hour shoot captures several talking-head segments, product intros, and B-roll you can reuse across the site, onboarding, and social.
- iPhone 4K at $100 per hour is often enough, stepping up to professional cinema at $200 per hour when a demo will headline the homepage or run as an ad.
- Editing at $75 per hour, where your screen recordings and UI captures get cut together with the on-camera footage into a finished demo.
The math is transparent: a 2-hour iPhone 4K shoot is $200, and three edited clips at roughly 3 hours of editing is $225, about $425 total for three finished clips plus all of your raw footage. Record a batch of feature clips and product intros in one sitting and you walk away with weeks of content, not a single video. For a larger launch or brand piece, commercial video production covers the broader scope and what those projects include.
Filming software: on-camera plus screen capture
Software has a specific challenge: the product lives on a screen, but the story lives with people. We film the human side on camera, the founder, a customer, an engineer, or a product lead, then combine your screen recordings or capture the interface as part of the edit. That mix is what separates a memorable demo from a flat screen grab with a voiceover.
A few practical notes from filming software shoots that keep the day efficient:
- Prep the screen assets. Clean test data, a staging build, and a short click-path make the demo read clearly.
- Pick real people, not actors. The no-memorization interview format means your team can speak naturally instead of performing.
- Shoot the office or a clean set. A little B-roll of the team and the space gives the edit texture beyond the UI.
Vourly is based in Bellevue, close to the Eastside tech corridor, and films across the Greater Seattle area, so an on-site shoot at your office is straightforward to book. You can see finished software and brand work on the portfolio.
Turnaround, service area, and how to book
Software moves fast, so delivery does too. On a footage-only shoot your raw footage lands in a client dashboard within 24 hours, and when the project includes editing the finished cuts and your footage arrive at project completion, with edited cuts following with one revision round included per cut, reviewed in a frame-accurate system. Product teams can add team accounts to manage footage and reviews from one place, and companies shipping regular content can use the credit system to prepay in bulk.
Vourly films across more than 20 cities in the Greater Seattle area, covering King, Snohomish, and Pierce counties, in English and Spanish, and is rated 5.0 stars across 38 Google reviews.
Ready to start? Book hourly when you want a flexible batch of demos and feature clips, or choose the $775 story package when you need one film to put a face on the product. Compare options on the pricing page, then book the shoot. Either way, the rate is published, not locked behind a discovery call.
The short version: For Seattle SaaS teams, Vourly films product demos, explainers, and founder stories at published rates: $100 per hour on iPhone 4K, $200 per hour on professional cinema cameras, and $75 per hour to edit, with a 2-hour minimum. A typical clip batch is about $425 for a 2-hour shoot plus three edits, and a founder or customer story film is $775 all-inclusive. On-camera footage and your screen recordings get cut together into a finished demo, and all raw footage is included.
Frequently asked questions
How much does SaaS demo video production cost in Seattle?
SaaS demo video production in Seattle costs $100 per hour for iPhone 4K filming, $200 per hour for professional cinema cameras, and $75 per hour for editing, with a 2-hour minimum. A typical clip batch runs about $425, and a founder or customer story film is $775 all-inclusive.
Do you record the screen or the product interface?
Vourly films the on-camera, human side of the story, then combines your screen recordings or captures the interface as part of the edit at $75 per hour. That mix produces a demo that has both a face and a clear product walkthrough.
What is included in the $775 founder story video?
Two hours of filming with professional lighting, three hours of editing, a finished 60 to 90 second 4K MP4, a no-memorization interview, with all raw footage included. A vertical Social Media Cut can be added for $150.
Can you film at our office in Bellevue or the Eastside?
Yes. Vourly is based in Bellevue, close to the Eastside tech corridor, and films across more than 20 cities in the Greater Seattle area, so an on-site shoot at your office is straightforward to book.
What is the turnaround on a software video?
On a footage-only shoot, raw footage lands in your client dashboard within 24 hours. When the project includes editing, the finished cuts and all raw footage are delivered at project completion, and the invoice goes out once editing finishes. Edited cuts come with one revision round included per cut, reviewed in a frame-accurate system.
Ready to put a face on your product? Review transparent pricing, see the full brand and profile video cost breakdown, or explore commercial video production for a larger launch piece. When you are set, book a shoot directly, no discovery call required.