Quick answer: Commercial video production in Seattle covers the films a business puts on its own channels, brand films, product videos, an about-us, customer testimonials, and recruiting content. Vourly prices it two ways. For custom or mixed scopes, filming is $100 per hour on iPhone 4K or $200 per hour on professional cinema cameras, with editing billed separately at $75 per hour and a 2-hour minimum on video shoots. For defined deliverables, Vourly's brand or profile video is $775 all-inclusive and ad campaigns start at $1,300. The process is short and the same every time: a brief, the shoot, the edit, and one revision round. Rates across Seattle vary widely and many studios will not publish a number, so the most useful figure is the one a production company gives you up front.
"Commercial video" gets used to mean two different things, and conflating them is how budgets get blown. One meaning is paid-media ad creative, the spots you run on Meta and YouTube to buy attention. The other, the one this guide is about, is the video a business owns and uses on its own channels: the homepage brand film, the product explainer, the about-us, the customer testimonial, the recruiting reel. Same cameras, same crew, very different goals and very different pricing. If your job is the ad-creative kind, our guide to video ad production in Seattle is the right page. If you want owned content for your website, sales deck, and social feeds, read on. Vourly publishes every rate, so the numbers below are the same ones on our pricing page.
What counts as commercial video for your own channels?
This is the everyday video a company produces to explain itself, build trust, and sell without buying an ad slot. It tends to fall into a handful of types:
- Brand and company films. The cornerstone video for your homepage or pitch: who you are, what you do, and why it matters.
- Product and service demos. A clear walkthrough of how the thing works, used on landing pages, in sales calls, and in onboarding.
- Customer testimonials. Real clients on camera, the single most credible asset most businesses can produce.
- About-us and team intros. The human side of the company, the people behind the logo.
- Recruiting and culture content. Video that shows candidates what it is actually like to work there.
- Training and internal content. Onboarding, process documentation, and internal comms that scale better as video than as a PDF.
None of these are ads. They live on your site, your YouTube channel, your LinkedIn, and inside your sales process, and you own the footage outright. That is the distinction that drives everything else, including the price.
How much does commercial video production cost in Seattle?
Vourly prices commercial work two ways, and the right one depends on whether your deliverable is defined or open-ended. For a custom or mixed scope, you book by the hour:
- iPhone 4K filming: $100 per hour. A stabilized iPhone 4K rig for content that lives on a phone screen, testimonials, quick demos, and social-first pieces.
- Professional cinema cameras: $200 per hour. Full 4K kit with lenses, lighting, and audio. The right call for a brand film or anything that anchors your homepage.
- Editing: $75 per hour. Billed separately from filming. Most short pieces take 1 to 1.5 hours of editing each, and one revision round is included with every edited deliverable.
- Minimum booking: 2 hours on any video shoot.
For a defined deliverable, a flat package is usually the better deal than the clock. Vourly's brand or profile video is $775 all-inclusive: roughly two hours of filming, professional lighting, and the editing to produce a finished 60 to 90 second story video, with all raw footage delivered in 24 hours. When the goal is paid-media ad creative rather than owned content, Vourly's ad campaigns start at $1,300 for three variations cut for Meta and YouTube, covered in detail on the ad production page. Rates elsewhere in Seattle vary widely, and plenty of studios will not put a number on their site until after a sales call. If a production company cannot tell you its filming rate, its editing rate, and its minimum in the first email, you are entering a negotiation, not getting a quote.
What does the production process look like?
Good commercial video is not complicated to commission. Vourly runs the same four steps on every project, from a single testimonial to a multi-piece brand shoot:
- 1. Brief. Before anyone picks up a camera, we lock the goal, the audience, the deliverables, and a shot list. A free strategy call is the usual starting point so the shoot day is spent capturing, not deciding.
- 2. Shoot. One crew, one location or a few, working a shot list methodically. A 2-hour block is enough to capture a focused piece plus reusable B-roll; bigger scopes simply book more hours.
- 3. Edit. We cut the footage into the agreed deliverables. Editing is billed at $75 per hour, and most short pieces take 1 to 1.5 hours each, so you can see the cost of every deliverable before you approve it.
- 4. One revision round. You review the cut in a frame-accurate system and request changes. One revision round is included with each edited piece; additional rounds are billed at the same $75 per hour. On a typical brand-film shoot Joseph reviews the rough cut with the client over a shared frame-accurate link, and most revision requests are resolved in a single exchange.
Timeline depends on scope. Every shoot includes all of your raw footage delivered within 24 hours, edited pieces typically follow in a few business days, and a defined package like the brand video has its own stated turnaround. For a fuller look at how a commercial shoot is run, see our video production service.
Should you book hourly or buy a package?
Hourly is not always the cheapest path, and we will tell you when it is not. The honest rule:
- Book hourly when the scope is custom or mixed: a half-day on site capturing a testimonial, a product demo, and a batch of social clips in one visit, or a project where you are not yet sure how much you will need. You only pay for the time used, and you keep every frame.
- Buy a package when the deliverable is well defined. Vourly's brand and profile video at $775 is the clearest example: a fixed price for a finished story video, all-inclusive. See how brand and profile video costs break down for a full comparison. When the job is paid-media ad creative, the ad campaign from $1,300 is the defined-deliverable route.
Because Vourly publishes both the hourly rates and the package prices, you can do the math yourself before you ever talk to us. A brand film built on the professional camera runs $200 per hour on the capture side before editing, while the same brand story sold as the $775 package fixes the whole cost up front. Pick the structure that matches how defined your deliverable is.
Which industries does Vourly produce commercial video for?
Commercial video is not one-size-fits-all, and the questions a SaaS team asks are not the questions a law firm or a restaurant asks. Vourly produces owned-channel video across six core commercial verticals:
- Technology and SaaS: product demos, explainer videos, and founder-led brand films.
- Professional services and law firms: credibility-building brand films and attorney or partner introductions.
- Healthcare and medical practices: practice tours, provider intros, and patient-education content.
- Manufacturing and industrial: facility walkthroughs, capability showcases, and process documentation.
- Hospitality and restaurants: atmosphere films, menu and dish features, and social-first content.
- Nonprofit organizations: mission films, impact stories, and donor and volunteer testimonials.
Construction and real estate are also core specialties of the studio, which is where a lot of our portfolio lives. For event-specific production, see our guide to corporate event videography in Seattle. Whatever the vertical, the model is the same: capture once, then turn that footage into a brand film, a set of testimonials, and a month of shorter content.
What is included with every commercial shoot?
Knowing what the rate covers prevents the most common billing surprises. With Vourly, every shoot includes:
- All raw footage, yours to keep, delivered to a client dashboard within 24 hours.
- Cloud delivery to Google Drive, Dropbox, or OneDrive, plus a frame-accurate revision system for requesting edits.
- Team accounts with centralized billing, so several stakeholders can run their own shoots while finance sees one invoice.
Editing is billed separately at $75 per hour, with one revision round included per edited piece. Most commercial video production in Seattle and the surrounding area is straightforward to schedule: for any commercial video in Seattle or the surrounding region, Vourly covers King, Snohomish, and Pierce counties across more than 20 cities, in English and Spanish.
How is this different from running a video ad?
The deliverable, the goal, and the buying motion are all different, which is why they sit on separate pages. Owned commercial video is an asset you keep and reuse on your channels; a video ad is creative built to be bought into a feed and optimized against a campaign. Owned content is sold by the hour or as a brand-film package; ad creative is sold as a campaign package starting at $1,300 with multiple variations cut for Meta and YouTube. If your immediate need is to run paid social or pre-roll, start with the ad production guide. If your need is content for your own audience, the hourly and brand-film options on this page are the fit. Many businesses end up doing both, often from a single shoot.
The short version: Commercial video for your own channels is owned content, brand films, product, testimonials, recruiting, not paid ad creative. Vourly charges $100 to $200 per hour to film and $75 per hour to edit for custom scopes, with a 2-hour minimum, or a flat $775 for a finished brand and profile video. Ad campaigns are a separate package from $1,300. Every shoot includes all raw footage in 24 hours and team accounts. Rates elsewhere in Seattle vary, so compare on transparency, not just the number.
Frequently asked questions
How much does a commercial video cost in Seattle?
It depends on the scope, and many studios will not publish a number. Vourly's rates are public: filming is $100 per hour on iPhone 4K or $200 per hour on professional cinema cameras, with editing at $75 per hour and a 2-hour minimum on video shoots. For defined deliverables, the brand or profile video is $775 all-inclusive and ad campaigns start at $1,300.
What is the production process and timeline?
Four steps: a brief to lock the goal and shot list, the shoot, the edit, and one revision round per deliverable. All raw footage is delivered within 24 hours of the shoot. Edited pieces typically follow in a few business days, and a defined package like the brand video has its own stated timeline.
Should I book hourly or buy a package?
Book hourly when the scope is custom, mixed, or hard to predict, such as a half-day capturing several pieces at once. Choose a package when the deliverable is well defined, such as a brand or profile video at $775 or an ad campaign from $1,300, where a fixed price is usually the better value.
What industries does Vourly work with?
Six commercial verticals: technology and SaaS, professional services and law firms, healthcare and medical practices, manufacturing and industrial, hospitality and restaurants, and nonprofit organizations. Construction and real estate are also core specialties.
What is included?
All of your raw footage delivered to a client dashboard within 24 hours, cloud delivery, and team accounts with centralized billing. Editing is billed separately at $75 per hour, with one revision round included per edited deliverable.
Ready to plan a commercial shoot? Review transparent pricing, explore the video production service or the brand and profile video, or book a shoot directly. If your need is paid-media creative, start with ad video production instead.