Quick answer: A leasing team needs a small library, not one video: an amenity tour, a model unit walkthrough, a neighborhood piece, and a stack of vertical clips for paid social. Vourly films this hourly at $100 per hour on iPhone 4K or $200 per hour on professional cinema cameras, with editing at $75 per hour. A 2 hour iPhone 4K shoot plus three edited cuts is about $425, and all raw footage is included.
Vourly rates at a glance:
- iPhone 4K filming: $100 per hour, 1 hour minimum
- Professional cinema cameras: $200 per hour, 2 hour minimum
- Editing: $75 per hour, roughly 1 to 1.5 hours per short cut
- Meta ad campaigns: $1,300 for 3 professionally produced ads
- All raw footage included, plus one free revision round per edited cut
This guide is written from filming property and commercial work across Bellevue, Bothell, Redmond, and Seattle. Apartment communities are a different buyer from a single listing. The person choosing a vendor manages a building or a portfolio, the content has to keep working for months rather than for one weekend, and the same footage has to serve a website, a leasing office screen, and a paid feed. That changes what you shoot and how you buy it.
What a leasing team actually needs on camera
The library that keeps working, in rough order of usefulness:
- The amenity tour. Lobby, fitness room, rooftop or courtyard, package room, co-working space, pet area. This is the piece that separates one building from the one down the street, and it is the hardest to convey in stills.
- Model unit walkthroughs, one per floor plan. A prospect wants to see the layout they are actually being offered. One generic unit tour does less work than three specific ones.
- The neighborhood. The walk to the light rail, the coffee shop, the grocery. Renters choose a location as much as a unit.
- Vertical clips for paid social. Short, single-idea cuts built for feeds, not a landscape tour cropped down.
- A short staff segment. The leasing manager on camera makes the tour request feel like contacting a person.
- Aerial context. The building in its block, flown by FAA Part 107 certified drone pilots.
How a leasing shoot is priced
Filming and editing are billed separately, and both rates are published:
- iPhone 4K at $100 per hour, 1 hour minimum. Enough for vertical social clips, quick unit walkthroughs, and staff segments.
- Professional cinema cameras at $200 per hour, 2 hour minimum. The right call for the amenity tour and anything that will headline the property website.
- Editing at $75 per hour, with most short cuts taking 1 to 1.5 hours each and one revision round included per cut.
The published worked example: a 2 hour iPhone 4K shoot at $200 plus three reels at roughly $225 of editing comes to $425 total. Additional revision rounds are billed at the same $75 per hour editing rate. Every figure is on the pricing page, not held behind a discovery call.
Batch the shoot, do not repeat it
The economics of a leasing shoot favor one long visit over several short ones. A single block on site can capture the amenity spaces, two or three model units, the staff segment, and B-roll that gets reused across the website, the leasing screen, and social. Because filming and editing are billed separately, extra capture time is the cheaper half of the equation: you are paying $100 or $200 per hour to gather material you can cut into new pieces later at $75 per hour, without going back to the property.
That matters most for portfolios. A management company with several buildings can run the same shot list at each one and end up with a consistent library rather than five different looks. Team accounts with centralized billing keep the footage and the invoices in one place, and the credit system lets a company buy in bulk and draw down across projects on a first-in, first-out basis.
Turning leasing footage into paid ads
Organic posting alone rarely fills a lease-up. If the plan includes paid distribution, Vourly runs done-for-you ad campaigns at $1,300 for 3 professionally produced ads built for Meta platforms. The practical sequence is to film once, cut the tour and unit pieces for the site, then build the ad set from the same day of footage rather than booking a second shoot. Shorter social cuts are covered on the social media reels page.
Delivery, revisions, and what you keep
Raw footage is uploaded to your client portal within 24 hours on every shoot, as a standard and not an upgrade. On a footage-only shoot you can download everything straight away. When the project includes editing, the invoice is sent as editing finishes and downloads become available once it is paid. Files land in a dedicated portal with folders organized by shoot date, so an in-house marketing team or an outside agency can pull what they need.
Every booking includes all your raw footage and a free revision round, cuts are reviewed in a frame-accurate system, and we reshoot at no charge if anything is wrong on our end.
Coverage, travel, and tax
Vourly is based in Bellevue and films across more than the Eastside: Bellevue, Kirkland, Redmond, Issaquah, Mercer Island, Sammamish, Bothell, and Seattle, plus the surrounding King County suburbs, and the wider footprint takes in Tacoma, Everett, Renton, and Federal Way. Travel is free within 30 minutes of the Bellevue base, then billed at $1 per mile round trip. Washington sales tax is added at invoice based on the shoot address. Vourly holds a 5.0 rating on Google.
The short version: Shoot an amenity tour, one walkthrough per floor plan, a neighborhood piece, and a batch of vertical clips in a single visit. Filming is $100 per hour on iPhone 4K or $200 per hour on professional cinema cameras, editing is $75 per hour, and a 2 hour iPhone 4K shoot with three cuts runs about $425. Add a $1,300 three-ad Meta campaign when the plan includes paid distribution. All raw footage is included, with one free revision round per cut.
Frequently asked questions
How much does an apartment community video cost in Seattle?
Vourly films at $100 per hour on iPhone 4K with a 1 hour minimum, or $200 per hour on professional cinema cameras with a 2 hour minimum, and edits at $75 per hour. A 2 hour iPhone 4K shoot plus three edited cuts is about $425. Done-for-you Meta ad campaigns are $1,300 for 3 ads.
What should a leasing video actually cover?
An amenity tour, one walkthrough per floor plan rather than a single generic unit, a neighborhood piece, vertical clips for paid social, and a short staff segment. Aerial context is flown by FAA Part 107 certified drone pilots.
Can one shoot cover several buildings in a portfolio?
Filming and editing are billed separately, so running the same shot list at each property produces a consistent library. Team accounts with centralized billing keep footage and invoices in one place, and the credit system lets a company buy in bulk and draw down across projects on a first-in, first-out basis.
How fast is the footage delivered?
Raw footage is uploaded to your client portal within 24 hours on every shoot. On a footage-only shoot you can download everything straight away, and when the project includes editing the invoice is sent as editing finishes and downloads become available once it is paid.
How many revisions are included?
One revision round is included with each edited cut, reviewed in a frame-accurate system. Additional revision rounds are billed at the standard editing rate of $75 per hour. Vourly reshoots at no charge if anything is wrong on our end.
Ready to book? Compare every published rate on the pricing page, see finished work on the portfolio, or book a shoot directly. No discovery call required.