HVAC video production means filming your real techs, installs and customers, then editing that footage into videos that win service calls and attract new technicians. Homeowners are letting a stranger into their house, so seeing your crew on camera first builds trust.
For an HVAC company, the videos worth making are a brand story, a recruitment ad, customer testimonials and short reels. One planned shoot can supply all four. We filmed a brand story and a hiring ad for NW Expert Heating and Cooling in Seattle. In a review, NW Expert said the video helped them gain over 2,000 followers.
The HVAC Videos Worth Making
Start with the video that fixes your biggest problem, whether that is too few calls or too few techs.
Brand Story Video
A brand story covers who owns the company, why it started and how your team treats people's homes. It doubles as your homepage video.
As Wistia points out, homepage video needs a clear call to action for what viewers do next. Our brand video production page covers how we build one.
HVAC Recruitment Video
A hiring ad shows a day on the job: the service van, the tools, the crew and the furnace and heat pump installs a new tech will learn. Run short vertical video and square video cuts as paid social ads, and a longer version on your careers page.
The face on camera does not have to be the owner, since a lead installer or HVAC technician can speak to the work firsthand. A teleprompter helps when a tech has exact lines to deliver. For more on hiring video, see recruiting and employer brand video.
Customer Testimonials
A homeowner on camera is strong proof for a high-ticket heat pump or furnace install, and one interview can be cut into several ads.
We have filmed customer testimonials for Prime Home Remodeling and Fine Element Construction, and our testimonial video production page covers how testimonial shoots run.
Short Reels and Install Footage
Social media reels show installs, before and after swaps and quick diagnostics as vertical clips for Instagram Reels, TikTok and YouTube Shorts.
How One Shoot Turns Into Weeks of Content
Plan before the crew arrives. A few scripts, a list of hooks and a shot list of b-roll let one day produce many cuts.
A 2 hour 15 minute shoot we ran for a Seattle-area fence company produced 16 ad exports. New Day Construction mixes short iPhone progress check-ins on active sites with full professional shoots for paid social.
Aim to post at least 1 video a week, 15 to 45 seconds each. Our social media reels service handles that from script to publish.
You review each cut by clicking the exact second and leaving a note, a frame-accurate review instead of long email threads.
Booking HVAC Video Production in Seattle
Our crews film inside Seattle most weeks, along I-405 through Bothell and south from Renton to Federal Way. You can book an iPhone 4K or professional 4K cinema camera shoot by the hour, or a done-for-you ad package.
Raw footage arrives within 24 hours of most shoots, and every frame is yours to keep with no extra fees. To compare crews, read how to choose a video production company.
I have over nine years of cinematography experience and hold FAA Part 107 drone certification.
Browse past work in our portfolio, then book your HVAC video shoot when you are ready.
Frequently asked questions
Where Should an HVAC Company Use Its Videos?
Put your brand story on your homepage and Google Business Profile, your hiring ad on your careers page and in paid social, and testimonials next to the services they describe. Short reels go to Instagram, TikTok and YouTube Shorts. Every placement should tell viewers what to do next, such as call, book or apply, so the video leads somewhere instead of ending on a logo.
What Does HVAC Video Production Cost?
It depends on the length of the shoot, the camera and how many edits you need. We book iPhone 4K and professional 4K cinema shoots by the hour, plus done-for-you ad packages. A short iPhone session for reels costs less than a full cinema day for ads, so match the format to the goal. Check our pricing page for current rates.
Can a Crew Film During a Live Install?
Usually, with the homeowner's permission and a plan that keeps the crew out of the tech's way. Agree on the shots in advance, film the setup and key moments, and step back when the work needs space. Get a signed release before anyone appears on camera, and keep house numbers and personal items out of frame.
What Should a Homeowner Say in an HVAC Testimonial?
Ask the homeowner to describe the problem before the call, why they chose your company, how the techs treated the house and what changed after the install. Open questions get better answers than yes or no prompts. Let them speak in their own words, because a scripted customer sounds like an ad and loses the trust a testimonial is meant to build.
Can Vourly Run Our Social Video Every Month?
Yes. Our monthly package covers filming, editing, posting, replies to comments and DMs, and a monthly report. It suits an HVAC company that wants a steady flow of reels without asking an office manager to film, edit and post between service calls. You keep running jobs while the content keeps going out.
How Do I Know if My HVAC Videos Are Working?
Track the action each video should drive. For a service video, watch calls, booked jobs and form fills; for a hiring ad, count applications and interviews. On social, follower growth and messages show reach. Compare a few weeks before and after posting.