Short answer: A brand video is a short film your company owns and uses to explain who you are, on your homepage, in your pitch, and across social. A finished brand film from Vourly is $775 all-inclusive. For a larger or custom scope, filming is $100 to $200 per hour plus $75 per hour to edit, with a booking minimum of 1 hour on iPhone/Social or 2 hours on Professional/4K. A focused single brand film runs about $775 to $1,500, and a larger multi-day production with on-camera interviews and a detailed shot list runs about $3,000 to $4,500 or more.
Quick answer: Brand video production is the work of turning what your company stands for into a short, reusable film. Vourly prices it two ways. For a defined deliverable, the brand or profile video is $775 all-inclusive, roughly two hours of professional filming, lighting, and editing for a finished 60 to 90 second story. For a custom or mixed scope, you book hourly: $100 per hour on iPhone 4K or $200 per hour on professional cinema cameras, editing at $75 per hour, minimum 1 hour on iPhone/Social or 2 hours on Professional/4K. The process is the same every time: a brief, the shoot, the edit, and one revision round. Rates across the market vary widely and many studios will not publish a number, so the most useful figure is the one a production company gives you up front.
Almost every business needs one video before it needs any other: the film that says who you are and why you are worth trusting. That is the brand video. It anchors a homepage, opens a pitch, warms up a cold audience on social, and gives a sales team something to send that does the explaining for them. This guide covers what a brand video actually is, the forms it takes, what it costs, and how it gets made. Vourly publishes every rate, so the numbers below are the same ones on our pricing page, and the finished brand film itself is our brand and profile video at a flat $775.
Examples of brand video we have produced
Below is a recent brand story film from the Vourly portfolio, produced for a Seattle home-services company. It is the kind of cornerstone film that lives on a homepage and does the introducing before a prospect ever picks up the phone.
See more finished brand, commercial, and testimonial work in our portfolio.
What counts as a brand video?
Brand video is a family of formats, not a single deliverable. They share a job, to build trust and make the company legible, but they do it from different angles:
- Brand and company film. The cornerstone: who you are, what you do, and why it matters. This is the film most businesses lead with on the homepage.
- Founder and origin story. The person and the reason the company exists. It carries credibility that a features list cannot.
- Culture and recruiting video. What it is actually like to work there, used to attract candidates and reinforce the brand internally. See our recruiting and employer brand video page.
- Product-brand piece. The product shown as an extension of the brand, not a dry spec walkthrough.
- Values and mission film. For nonprofits and purpose-led companies, the story of the impact rather than the offering.
None of these are ads. They live on your site, your YouTube channel, your LinkedIn, and inside your sales process, and you own the footage outright. That distinction drives everything else, including the price. If your immediate need is paid-media creative to run in a feed, that is a different deliverable covered on our ad video production page.
How much does brand video production cost?
Vourly prices brand video two ways, and the right one depends on whether your deliverable is defined or open-ended. For the classic single brand film, the flat package is almost always the better value:
- Brand or profile video: $775 all-inclusive. Roughly two hours of professional filming, lighting, and the editing to produce one finished 60 to 90 second story video, with one revision round. Delivered at project completion.
For a larger or mixed scope, such as a half-day capturing a brand film plus a batch of testimonials and social clips at once, you book by the hour instead:
- Professional cinema cameras: $200 per hour. Full 4K kit with lenses, lighting, and audio. The right call for a brand film that anchors your homepage.
- iPhone 4K filming: $100 per hour. A stabilized iPhone 4K rig for social-first brand content and lighter shoots.
- Editing: $75 per hour. Billed separately from filming. Most short pieces take 1 to 1.5 hours of editing each, and one revision round is included with every edited deliverable.
- Minimum booking: 1 hour on iPhone/Social, 2 hours on Professional/4K.
A focused single brand film runs about $775 to $1,500, and a larger multi-day production with on-camera interviews and a detailed shot list runs about $3,000 to $4,500 or more depending on scope, a typical range rather than a fixed price. Rates elsewhere vary widely, and plenty of studios will not put a number on their site until after a sales call. If a production company cannot tell you its filming rate, its editing rate, and its minimum in the first email, you are entering a negotiation, not getting a quote. For the full hourly breakdown across every Vourly service, see our guide to videographer cost in Seattle, and for the package specifically, our brand and profile video cost guide.
What each type of brand video typically costs
| Brand video type | Typical price | How it is priced |
|---|---|---|
| Brand or company film | $775 package | Fixed package for a finished 60 to 90 second story video |
| Founder or origin story | $775 package, or $200/hr on a cinema day | Package for a single film, or hourly for a bigger scope |
| Culture or recruiting video | About $775 to $1,500 (typical, derived) | From the package floor to a half-day cinema shoot plus editing |
| Multi-day brand production | About $3,000 to $4,500+ (typical, derived) | Multiple shoot days, interviews, and a detailed shot list at $100 to $200/hr filming plus $75/hr editing |
Culture and multi-piece figures are typical ranges Vourly derives from its own hourly and package rates, not fixed prices.
What does the production process look like?
Commissioning a brand video is not complicated. Vourly runs the same four steps on every project, from a single founder story to a multi-piece brand day:
- 1. Brief. Before anyone picks up a camera, we lock the goal, the audience, the message, and a shot list. A free strategy call is the usual starting point so the shoot day is spent capturing, not deciding.
- 2. Shoot. One crew, one location or a few, working the shot list methodically. Two hours of professional filming is enough to capture a focused brand film plus reusable B-roll; bigger scopes simply book more hours.
- 3. Edit. We cut the footage into the finished film. Editing is billed at $75 per hour on custom scopes and is already included in the $775 package, so you can see the cost of every deliverable before you approve it.
- 4. One revision round. You review the cut in a frame-accurate system and request changes. One revision round is included; additional rounds are billed at the same $75 per hour, and most requests are resolved in a single exchange.
Timeline depends on scope. Footage-only shoots deliver all raw footage within 24 hours; the $775 brand film includes editing, so it delivers the finished, edited video at project completion instead, typically a few business days after the shoot. For a fuller look at how a shoot is run, see our video production service.
Should you book hourly or buy the package?
Hourly is not always the cheapest path, and we will tell you when it is not. The honest rule:
- Buy the $775 package when the deliverable is well defined: one finished brand film with a clear story. It fixes the whole cost up front and is the best value for a single film.
- Book hourly when the scope is custom or mixed: a half-day on site capturing a brand film, a founder interview, and a batch of social clips in one visit, or a project where you are not yet sure how much you will need. You only pay for the time used, and you keep every frame.
Because Vourly publishes both the hourly rates and the package price, you can do the math yourself before you ever talk to us. A brand film built on the professional camera runs $200 per hour on the capture side before editing, while the same brand story sold as the $775 package fixes the whole cost. Pick the structure that matches how defined your deliverable is. If you are weighing production companies more generally, see our guide on how to choose a video production company.
How does Vourly compare to a typical agency?
Many production companies keep their rates off their website and quote a bundled project fee only after a discovery call. Vourly publishes every number instead, so you can compare on the actual figures rather than a sales conversation.
| What you pay for | Vourly | Typical agency |
|---|---|---|
| Finished brand film | $775 all-inclusive, published | Often several thousand dollars per project |
| Filming rate | $100 to $200/hr, published | Rarely published; quoted after a sales call |
| Editing | $75/hr, billed separately | Usually bundled into a lump-sum project fee |
| Minimum | No minimum project spend; 1-hour iPhone / 2-hour Professional booking floor | Often a several-thousand-dollar project minimum |
The agency column is a general industry estimate for context, not a Vourly price and not a market average.
Which industries does Vourly produce brand video for?
A brand film for a SaaS company and one for a law firm answer different questions, but the model is the same. Vourly produces brand video across a range of verticals:
- Technology and SaaS: founder-led brand films and product-brand pieces.
- Professional services and law firms: credibility-building brand films and partner introductions. See our law firm video production page.
- Healthcare and medical practices: practice-brand films and provider introductions.
- Home services, construction, and trades: brand and recruiting films, a core specialty of the studio.
- Hospitality and restaurants: atmosphere-driven brand films and social-first content.
- Nonprofit organizations: mission and impact films.
Whatever the vertical, the approach is the same: capture once, then turn that footage into a brand film, a set of testimonials, and a month of shorter content. For the broader owned-content picture, see our guide to commercial video production in Seattle.
What is included with a brand video?
Knowing what the rate covers prevents the most common billing surprises. With Vourly, every shoot includes:
- All raw footage, yours to keep, delivered to a client dashboard within 24 hours on footage-only shoots; the $775 brand film includes editing, so it delivers the finished video at project completion.
- Cloud delivery to Google Drive, Dropbox, or OneDrive, plus a frame-accurate revision system for requesting edits.
- Team accounts with centralized billing, so several stakeholders can run their own shoots while finance sees one invoice.
Editing is billed separately at $75 per hour on custom scopes, with one revision round included per edited piece, and is already covered inside the $775 package. Vourly covers King, Snohomish, and Pierce counties across more than 20 cities, in English and Spanish.
The short version: A brand video is owned content, a brand film, founder story, culture piece, or product-brand video, not paid ad creative. Vourly's finished brand film is a flat $775 all-inclusive; a custom scope is $100 to $200 per hour to film plus $75 per hour to edit, with a booking minimum of 1 hour on iPhone/Social or 2 hours on Professional/4K. A focused single brand film runs about $775 to $1,500, and a larger multi-day production with on-camera interviews and a detailed shot list runs about $3,000 to $4,500 or more. Footage-only shoots include all raw footage within 24 hours; the brand film includes editing and delivers at completion. Compare on transparency, not just the number.
Frequently asked questions
A few common questions about brand video production and pricing. For more, browse our full FAQ hub.
What is a brand video?
A brand video is a short film a company owns and uses to explain who it is and why it matters. It lives on your homepage, your pitch deck, and your social channels, and it is content you keep rather than paid ad creative you rent in a feed. Common forms are the brand or company film, the founder story, the culture and recruiting reel, and the product-brand piece.
How much does brand video production cost?
Vourly's rates are public. A finished brand or profile video is $775 all-inclusive, covering about two hours of professional filming, lighting, and the editing to produce a finished 60 to 90 second story video. For a larger or custom scope you can book hourly: filming is $100 per hour on iPhone 4K or $200 per hour on professional cinema cameras, editing at $75 per hour, with a booking minimum of 1 hour on iPhone/Social or 2 hours on Professional/4K. A focused single brand film runs about $775 to $1,500, and a larger multi-day production with on-camera interviews and a detailed shot list runs about $3,000 to $4,500 or more.
How long does a brand video take to produce?
Four steps: a brief to lock the goal and shot list, the shoot, the edit, and one revision round. Footage-only shoots deliver all raw footage within 24 hours; the $775 brand film includes editing, so it delivers the finished video at project completion, typically a few business days after the shoot.
How is a brand video different from a video ad?
A brand video is owned content you keep and reuse on your own channels. A video ad is creative built to be bought into a paid feed and optimized against a campaign. Same cameras and crew, different goal and different pricing: brand video is sold by the hour or as the $775 film package, while ad creative is a separate campaign package starting at $1,300. Many businesses produce both from a single shoot.
What is included with a brand video?
Every Vourly shoot includes all of your raw footage delivered to a client dashboard, cloud delivery, a frame-accurate revision system, and team accounts with centralized billing. The $775 brand film includes the filming, lighting, and editing for one finished story video with one revision round. Footage-only shoots deliver raw footage within 24 hours; projects that include editing deliver the finished video at project completion.
Should I book hourly or buy the brand video package?
Choose the $775 package when the deliverable is well defined: one finished brand film with a clear story. Book hourly when the scope is custom or mixed, such as a half-day capturing a brand film plus testimonials and social clips at once.
Does Vourly produce brand videos outside Seattle?
Vourly is based in the Seattle area and covers King, Snohomish, and Pierce counties across more than 20 cities, in English and Spanish. The published rates and the four-step process are the same wherever the shoot takes place in the service area.
Why is Vourly's brand video pricing lower than a typical agency's?
Vourly publishes every rate, so you compare on real numbers instead of a discovery-call quote. Filming is $100 to $200 per hour, editing is $75 per hour, and the finished brand film is a flat $775, with no minimum project spend beyond the standard booking minimum. Many agencies keep pricing off their site and quote several thousand dollars per project. Same cameras and crew, but a transparent model means a focused brand video can cost well below a typical agency's project minimum.
Ready to plan a brand video? Review transparent pricing, explore the brand and profile video or the full video production service, or book a shoot directly. Browse our Seattle videographer hub for the full service lineup.