Quick answer: For product video production in Seattle, Vourly films on professional cinema cameras at $200 per hour, with editing billed separately at $75 per hour and a 2-hour minimum on video shoots. iPhone 4K is available at $100 per hour for simpler social-first clips. If your goal is paid-media product ads, a fixed package starts at $1,300 for three variations cut for Meta and YouTube. Seattle rates vary widely from one studio to the next, and many will not put a number on their site at all, so the most useful rate is the one a videographer gives you up front. Hourly makes sense for a few demo or e-commerce clips; a package wins when the deliverable is a defined set of product ads.
Vourly rates at a glance:
- Professional cinema cameras: $200 per hour (the usual call for product work)
- iPhone 4K filming: $100 per hour (social-first clips)
- Editing: $75 per hour (billed separately, one revision round per cut)
- Fixed ad package: from $1,300 (three variations for Meta and YouTube)
A product video is anything that shows your product doing its job: a demo of how it works, e-commerce clips of every angle on a store listing, or a feature explainer that turns a spec sheet into something people watch. The format differs from a brand film, but the pricing logic is the same one Vourly publishes everywhere. Every figure below is on our pricing page, so you can estimate a project before you ever talk to us.
How much does a product video cost in Seattle?
The honest answer is that it depends on the camera, the editing, and whether you want a one-off or a packaged set of ads. For the wider context on what a videographer costs in Seattle, the same hourly logic applies. Vourly's product video cost breaks down into clear lines:
- Professional cinema cameras: $200 per hour. Full professional 4K kit with lenses, controlled lighting, and clean audio. This is the usual call for product work, because product shots live or die on how the light reads on the surface.
- iPhone 4K filming: $100 per hour. A skilled operator on a stabilized iPhone 4K rig. A fit for fast, social-first product clips where the platform is a phone screen anyway, the same path we cover in our guide to social media video production cost in Seattle.
- Editing: $75 per hour. Billed separately from filming. Most short cuts take 1 to 1.5 hours of editing each, and one round of revisions is included with every edited cut.
- Minimum booking: 2 hours on any video shoot. Photography of products is sold per session with no hourly minimum.
Rates across Seattle vary widely, and plenty of studios will not share a number until after a sales call. If a videographer cannot give you a filming rate, an editing rate, and a minimum in the first email, you are not getting a quote. You are starting a negotiation that favors the vendor. For how those hourly numbers compare across the market, see our breakdown of videographer hourly rates in Seattle.
What kinds of product videos can you make?
Most requests fall into three buckets, and each one shapes the shoot a little differently:
- Demo videos. Show the product in use, step by step. These need the most planning because the sequence has to make sense, so a short shot list and a clear order of operations save editing time later.
- E-commerce product videos. Clean, angle-by-angle clips for a store listing or product page. The emphasis is on consistent lighting and detail shots, and you can move through several SKUs in a single session.
- Feature and explainer videos. A short piece that takes one capability and makes it obvious. Often paired with a voiceover or on-screen text in the edit rather than a long interview.
All three run on the same hourly model, and the right camera depends on where the video will live. A clip headed for a website or a paid ad warrants the professional cinema kit; a quick social teaser can run on iPhone 4K. For the broader menu of what we shoot, see our overview of video production services.
What does one hour of product filming actually get you?
An hour is not just recording. It includes setup, framing, lighting the product, multiple takes, and capturing enough coverage to edit from. In practice, a short booking produces:
- Enough footage for several finished clips on a simple product, or full coverage of one to two products that need multiple angles and detail shots.
- One location, a worked-through shot list, and time to relight between setups rather than rushing.
- All of your raw footage, delivered to a client dashboard within 24 hours, no matter how much you have edited.
This is why the hourly model is honest for product work. A larger catalog simply needs more time on the clock, not a mystery per-product fee. You pay for the hours it takes to capture what you need, and you keep everything shot, with full commercial rights to use it on your site, listings, and ads.
Why is editing billed separately at an hourly rate?
Filming and editing are different work, so they are priced separately. Bundling them into one flat per-video number hides how much editing you pay for, and it punishes a simple e-commerce cut to subsidize a complex demo. At $75 per hour, with most cuts taking 1 to 1.5 hours, you see the cost of each deliverable before you approve it. You request edits through your dashboard, review them in a frame-accurate system, and get one revision round included per cut. Additional rounds are billed at the same $75 per hour, so there are no surprises.
What is the process from brief to delivery?
Product video runs on a simple, repeatable path. No drawn-out discovery phase, just the steps that get a finished cut on your page:
- Brief. You tell us the product, where the video will live, and which angles or demos matter. A short shot list keeps the shoot tight.
- Shoot. We film on the right camera for the destination, work the list, and capture extra coverage so the edit has options.
- Edit. We cut the footage at $75 per hour, adding captions, on-screen text, or simple motion as needed.
- One revision round. You review in the dashboard and request changes, included with each cut.
- 24-hour raw. Your raw footage is in the dashboard within 24 hours of the shoot, so you keep the source regardless of what gets edited.
That is the whole loop. A typical small project moves through it in days, not weeks.
Hourly or a package: which should you choose?
Hourly is not always the cheapest path, and we will tell you when it is not. The honest rule:
- Book hourly when the scope is small, the deliverable is loose, or you are not sure how many products or angles you will need. A handful of e-commerce clips or a single demo fits here. You stay in control and only pay for the time used.
- Buy a package when the deliverable is a defined set of product ads built for paid media. Vourly's ad campaigns start at $1,300 for three variations cut for Meta and YouTube, typically delivered in about two to three weeks. For the full cost-and-turnaround picture, see our guide to video ad production in Seattle. For larger brand work that puts the product inside a wider story, commercial video production covers pricing and scope.
The point of publishing both the hourly rates and the package prices is that you can do the math yourself. No gatekeeping required.
What is a realistic total for a small product video?
Here is a common small project, with the math fully shown:
- 2-hour professional cinema shoot: 2 hours x $200 = $400
- Three edited cuts: roughly 3 hours of editing x $75 = $225
- Project total: about $625, for three finished product clips plus all of your raw footage and full commercial rights.
Scale that up or down freely. A single e-commerce clip from the same shoot is cheaper; a full catalog needs more hours on the clock. If the destination is paid social, the fixed ad package from $1,300 is usually the better value than billing the same work by the hour, because three ad variations is a defined outcome rather than an open-ended edit.
What is included, and what costs extra?
Knowing what the rate covers prevents the most common billing surprises. With Vourly, the hourly filming rate includes:
- The shoot itself and a professional operator
- All raw footage, delivered to your client dashboard within 24 hours
- Cloud delivery, revision tools, team accounts, and full commercial rights to the finished video
Billed separately: editing at $75 per hour, and optional add-ons like extra editing rounds. Vourly films across more than 20 cities in the Greater Seattle area, covering King, Snohomish, and Pierce counties, in English and Spanish. If your project sits outside the usual radius, ask and we will confirm before booking.
The short version: A product video in Seattle runs on Vourly's published rates: $200 per hour for professional cinema, $100 per hour for iPhone 4K, and $75 per hour to edit, with a 2-hour minimum. For paid-media product ads, the fixed package from $1,300 is usually the better deal. Rates elsewhere vary, so compare on transparency, not just the number. Either way, the rate should be on the website, not locked behind a call.
Frequently asked questions
How much does a product video cost in Seattle?
It varies by studio, and many do not publish a rate. Vourly's are public: $200 per hour for professional cinema, $100 per hour for iPhone 4K, editing at $75 per hour, and a 2-hour minimum. For paid-media product ads, a fixed package starts at $1,300.
What is included in a product video?
Filming, a professional operator, and all of your raw footage delivered to a client dashboard within 24 hours, with full commercial rights. Editing is billed separately at $75 per hour, one revision round per cut.
Should I book hourly or buy a package?
Book hourly for a small or flexible scope, like a few demo or e-commerce clips. Choose the fixed ad package from $1,300 when you need a defined set of paid-media product ads.
How many products can you film in one shoot?
It depends on setup, but a 2-hour shoot typically covers several simple products or one to two that need multiple angles. Because filming is hourly, a larger catalog just adds time rather than a per-product fee.
What is the turnaround on a product video?
Raw footage lands in your dashboard within 24 hours. Edited cuts follow after the brief, shoot, edit, and one revision round; a small project turns around in days, and a fixed ad package usually runs about two to three weeks.
Ready to see the full menu or book a shoot? Review transparent pricing, compare the package path in our guide to ad video production, or book a shoot directly. You can also explore commercial video and full video production options.