Real results from real businesses.

The Challenge

Like many real estate brokerages, Raintown Realty faced intense competition for recruiting top agents. Traditional recruiting methods like job postings and cold outreach were not cutting through the noise. Robert Ott, the Managing Broker, knew that video could help differentiate his brokerage, but finding reliable, affordable video production was a constant struggle.

The Solution

Rob connected with Joseph, Vourly's founder and cinematographer, for regular video shoots covering recruitment content, agent spotlights, and brand messaging. The hourly model meant he could scale production up or down based on his marketing needs without committing to expensive project-based contracts. Each shoot produced multiple usable assets for different platforms.

The Partnership

What started as occasional video projects turned into a consistent, two-year working relationship between Rob and Joseph. This partnership is what inspired the creation of Vourly — making it easy for any business to get the same kind of reliable, affordable video production. Rob appreciates the straightforward communication, reliable quality, and the ability to use video content across Facebook ads, Instagram, LinkedIn, and his website.

The Results

Within 2.5 months of launching video-driven recruiting campaigns, Raintown Realty grew from 30 to 55 agents. The videos humanized the brokerage, showcased the supportive team environment, and gave prospective agents confidence to reach out. Rob continues to book regular shoots to maintain a fresh content library for ongoing recruitment and brand building.